Hello, I'm
Gaurav Roy
A Digital Analytics Expert in Tech Implementation
I’m digital marketer and analytics expert specializing in Adobe Experience Cloud, Google Marketing Platform, and data-driven marketing strategies.
I'm a Digital Marketing Expert
I can turn data into strategy and strategy into success.
I am a Digital Marketing Analytics and Website Optimization expert with 8+ years of experience. I specialize in Adobe Marketing Cloud tools like Adobe Analytics, Customer Journey Analytics, Target, and AEP RT-CDP, along with Google Analytics and Tag Manager. Skilled in SEM, SEO, growth hacking, and automated personalization, I leverage data-driven insights to optimize customer experiences. My expertise includes XDM Schema, front-end development, UX/UI design, and Agile project management. With hands-on experience in tools like Hotjar and FullStory, I analyze user behavior to improve engagement and conversions. Passionate about driving business growth through advanced analytics and marketing strategies.
Data is Life
Staying with Industry leading trends
I stay ahead of marketing technologies by continuously exploring emerging trends, testing new tools, and engaging with industry experts.
BLOGS
Blog Posts for all the Digital Marketing Enthusiast's
Welcome to my digital hub,where marketing enthusiasts find inspiration and expertise with valuable insights,stratergies and industry trends.
🚨 Struggling to Block BOT Traffic? Try These 3 Unconventional Methods to Filter Out Fake Traffic Effectively 🚨
Have you ever stopped to question if all the traffic on your website is actually from real users? The harsh reality is, much of it could be coming from automated programs known as bots. These bots might look like genuine visitors, but they skew your data without contributing any real value.
5 Challenges While Implementing Customer Journey Analytics (CJA)
Customer Journey Analytics (CJA) by Adobe is a powerful tool that offers deep insights into how customers interact with your brand across multiple touchpoints. However, implementing it isn’t always straightforward. Below, we’ll dive into five key challenges companies face while setting up CJA, offering a glimpse into how to overcome them.
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Adobe Customer Journey Analytics: 10 Game-Changing Features
Have you explored Customer Journey Analytics (CJA) yet? This year, I dived in and uncovered 10 standout features that set it apart. From cross-channel data stitching to advanced AI-powered insights, CJA is redefining how we analyze customer journeys. Here’s my breakdown of its top capabilities that make it a game-changer
From Adobe Analytics to AEP: The Smartest Path for Data Collection Migration
Adobe Experience Platform (AEP) is changing the game for marketers. With real-time customer profiles, seamless integration across Adobe tools, and powerful personalization at scale, it’s becoming a must-have for anyone using the Adobe stack. If you’re here, you’re probably either thinking about migrating to AEP or already in the middle of it—and trust me, it’s a journey worth taking.
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Address
Dollfine Durga County , Hyderabad , Telangana
gaurav521797@gmail.com
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+91 9347397844
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